The platform is rolling out a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the service disclosed that it currently hosts more than 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread release. This development comes amid a surge in content created by AI, fueled by emerging content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this material is deemed low-quality AI content, a phrase for substandard, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, including digital art to science explainers, and we want to provide users the power to adjust the amount of that, depending on their own preferences,” said a company executive.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its service tagged as AI-generated. Overall, in excess of 100 million media items are added to the platform each day, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI-generated videos they watch by accessing the “manage topic” setting in the app and selecting “AI-generated content”. Further subjects that can already be modified under the tool encompass news, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines require creators to label lifelike artificially created content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the app will from now on apply an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This action is intended to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2 million educational fund for experts and groups to create learning resources about using AI responsibly. This initiative will support non-profit groups focused on training programming and robotics.
Platform Protection
The video-sharing app has defended its moderation strategy, amid controversy over plans to cut jobs for numerous safety staff in the UK. The company is set to reduce hundreds of positions in its content moderation department in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content before it has to be seen by humans. TikTok reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is making a difference operate efficiently.”
